How to pick the best keywords for your SEO- friendly blog article

When you start publishing your writing online, you may be wondering how to pick the best keywords for your SEO-friendly blog.

Now in case you are not clued up on the complex science of ranking on Google, it turns out getting an article to the front page and getting those precious clicks is actually very hard. Many things come into consideration, (many of which I don’t address here, such as domain names and URL slugs) however, every aspiring writer should know how to pick the best keywords in order to make their blog SEO-friendly. Take notes!

3 Factors to consider:

When considering how to pick the best keywords, there are three important things you should remember for an SEO-friendly blog.

Oh, and not too sound too obvious, but it’s pretty essential your keywords are on-topic and relevant!

1. Length of Keywords

• Short-tail keywords are keywords that are only one to two words long. For example, ‘Blogging.’ These keywords are so competitive that you don’t stand a chance of landing on Google unless you are already a massive name. For instance, typing in ‘Blogging,’ leads directly to the #1 search result being Blogger.com.

The other downside to these keywords is that the majority of search traffic is highly unspecific and your visitors will be less targeted.

Of course, if you have invented a word or you have a unique brand name, these keywords may be useful.

• Mid-tail keywords are keywords that are a little bit longer, perhaps two to three words in length, such as ‘SEO blogging tips.’

Of course, there is still high competition for a lot of these words, however it is slightly easier to find a niche if you do everything else right. At least with a mid-tail keyword your audience will be more targeted.

• Long-tail keywords are usually phrases of four words or more, for example ‘How to write an SEO-friendly blog.’

  The conversion rate on these keywords is normally a lot higher, however you still have to work hard to find the write phrases, as search volume tends to be lower. These are ideal if you are wondering how to pick the best keywords for highly targeted traffic.

  
  

2. Nature of Keywords

• Navigational Keywords are less useful in blog posts as they are usually used when someone wants to find a certain page, such as ‘SimplyWellWritten Home Page.’ However they can still be used if the purpose of a blog post is to direct users to another page.

  
  

• Informational Keywords are extremely important for bloggers as they represent users looking for information. An example of this is ‘What is SEO?’ This question is being searched by thousands of people every month and using these are crucial to attracting readers.

  
  

• Transactional Keywords are also important to integrate into your blog posts. They can include searches such as ‘Best UK copywriters.’ As this is a service many companies are looking to buy. Creating a blog post with this type of keyword can form a sales funnel and drive conversions.

  
  

3. Keyword density

• This refers to the percentage of your blog post’s total word count that is made up of your key word or words. Aim for a keyword density of around 1-2% for Google to consider your post ‘most relevant.’

• The reasoning behind this is simple. ‘Keyword stuffing’ refers to posts that are so full of keywords they are unreadable. This can lead to your post being punished by Google, whereas if you undervalue your keywords then Google won’t have any idea what your post is about! It’s all about appealing to the algorithm and making something that is easy to understand.

  
  

We hope you’ve taken these things to heart. Now you know how to pick the best keywords, get out there and start writing your awesome new SEO-friendly blog!

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